so true

It's a pity I missed this event: AltShiftUAL.  There was a conversation between industry practitioners and academic staff about the future of creative education.

Do you know that feeling when you know something by nature and then somebody is putting these words on paper?  Sometimes it sounds obvious, the other day it gives you an insight into deeper levels of understanding the subject. 

Here are some quotes from Chris Clarke, Chief Creative Officer at LBi about the false dichotomy between ‘art’ and ‘data’ that caught me most. :

> Markets & industry have long been drivers of creative & cultural innovation: we should encourage this relationship rather than view links between money and culture with distaste.

> The internet has created an explosion of data; there is now a role for brands and creative agencies to help people navigate that data.

> Storytelling is central to how we negotiate data. Data-processing & storytelling are part of the same process.

> Students need to be both expansively creative & realistic about output. We need to stop assuming that these modes of thinking are in direct opposition to each other, and teach people to hold onto both.